The Excellent Agency specializes in developing advertising campaigns for smaller retail clients. Excellent is hired by Shadowleaf Shoes, a small regional chain of six shoe stores, to develop a slogan and specific ads to be used in a three-month newspaper campaign. Shadowleaf’s marketing director, Manuel Margolis, is adamant while meeting with Excellent's account executive, Kia Chin, that the campaign must be catchy and modern to appeal to a target audience that has an active lifestyle and is between the ages of 18 and 35. More importantly, Margolis wants the slogan to be memorable and unique. Kia Chin, representing Excellent, develops a campaign and presents it to Margolis. The campaign is based on the slogan "Do What You Do in a Shadowleaf Shoe." Visuals depict men’s legs—different sizes, skin colors, etc.—walking, jogging, dancing, and otherwise moving in every type of Shadowleaf’s shoes. Margolis feels that this campaign will target young male consumers, but will also get the attention of others regarding the comfort of the shoes, raising awareness of the Shadowleaf brand. After running the ads, the Excellent Agency wins an advertising effectiveness award. It seems that the surprising and appealing visuals gave the slogan unexpectedly positive social meaning for people of all ages, not just men aged 18 to 35. When Manuel Margolis insists on a measuring stick for the creativity of the campaign, what will the Xcellent Agency tell him, if Kia Chin is smart?
A. "The award alone proves that this ad is loaded with creativity."
B. "If people like the ad, they’ll buy the product."
C. "We met the technical standards for this advertising effort."
D. "Great brands do more than just get attention, they make emotional connections."
Answers
Answer:
D. "Great brands do more than just get attention, they make emotional connections."
Explanation:
In the given scenario the aim of Manuel Margolis was to catch attention of clients aged 18 - 35 years. However Kia Chin developed campaign is based on the slogan "Do What You Do in a Shadowleaf Shoe." Visuals depict men’s legs—different sizes, skin colors, etc.—walking, jogging, dancing, and otherwise moving in every type of Shadowleaf’s shoes. After running the ads, the Excellent Agency wins an advertising effectiveness award.
This initiative created an emotional connection with the customer where the visuals attracted them and the comfort of Shadowleaf shoes made them loyal customers.
So the best statement Kia Chin can tell Manuel is "Great brands do more than just get attention, they make emotional connections."
Related Questions
introduction of business presentation on investment: securities
Answers
Securities play a vital role in modern investment portfolios, providing individuals and organizations with opportunities to grow their wealth and achieve their financial goals.
Securities are financial instruments that represent ownership or a creditor relationship with a corporation, government, or other organizations. They are tradable assets, such as stocks, bonds, mutual funds, and exchange-traded funds (ETFs).
The primary goal of investing in securities is to generate returns through capital appreciation, income generation, or a combination of both. By investing in securities, individuals and businesses can diversify their portfolios, mitigate risks, and potentially earn higher returns than traditional savings accounts.
Securities offer various advantages to investors. Stocks provide an ownership stake in a company, offering potential capital gains and dividend income. Bonds, on the other hand, represent loans made to governments or corporations and offer fixed interest payments. Mutual funds and ETFs enable investors to pool their money and gain exposure to a diversified portfolio managed by professionals.
Investing in securities requires careful consideration of individual risk tolerance, investment horizon, and financial objectives. It is crucial to conduct thorough research, analyze market trends, and seek professional advice when making investment decisions.
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Suppose you win on a scratch‑off lottery ticket and you decide to put all of your $2,500
winnings in the bank. The reserve requirement is 10%
.
What is the maximum possible increase in the money supply as a result of your bank deposit?
maximum increase
Answers
Both of these occurrences stop the flow of money from banks to people and from people to banks.so limiting the expansion of the money supply.
His deposit at the bank increased by $2500 since he put his full winnings there. Now, based on the simple deposit multiplier formula, change in deposits is equal to 1/rr × change in reserves.
Change in deposits,
2500/0.05
50,000
Since there is no public money in circulation in this instance of a simple deposit multiplier, an increase in deposits of $2500 results in an increase in the money supply of $50,000.
The following scenarios would result in a less than potential growth in the money supply:
Banks chose to hold onto a portion of their excess reserves.
Some borrowers of loans opt to keep some cash on hand as opposed to depositing it fully in banks.
Both of these occurrences stop the flow of money from banks to people and from people to banks.so limiting the expansion of the money supply. In the first scenario, banks limit the amount of loans they can make to the public by not lending all of their excess reserves to them.
In the second scenario, people keep cash on hand rather than depositing the full amount, which again limits the number of loans that can be made and, in turn, limits the amount of available money in the economy.
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lamingos, Inc. has two service departments and two operating (production) departments. Administrative Department costs are allocated to the Assembly and Packaging departments based on the number of employees, and Maintenance Department costs are allocated to the Assembly and Packaging departments based on square feet occupied. Data for these departments follows:
Department Direct Expenses No. of employees Sqaure Feet
Administrative $30,000
Maintenance 15,000
Assembly 70,000 6 2,000
Packaging 45,000 4 3,000
The total amount of the Administrative Department's cost that would eventually be allocated to the Packaging Department is: __________
Answers
Answer:
Packaging= $12,000
Explanation:
First, we need to calculate the allocation rate of the Administrative Department:
Predetermined manufacturing overhead rate= total estimated overhead costs for the period/ total amount of allocation base
Allocation rate= 30,000 / (6 + 4)
Allocation rate= $3,000 per employee
Now, we can allocate to the Packaging Department:
Allocated MOH= Estimated manufacturing overhead rate* Actual amount of allocation base
Packaging= 3,000*4
Packaging= $12,000
what is a tax you pay on your income known as
Answers
Answer:
Income Tax.
Explanation:
Income tax is levied on incomes, especially an annual government tax on personal incomes.
Two doctors who join forces in business forma
Answers
Answer:
partnership
hope this helps
The Consumer Product Safety Commission (CPSC) does not
O have seven commissioners
O appoint its commissioners for seven-year terms
O ensure that products have adequate warnings and instructions
O represent an independent regulatory commission
Answers
No independent regulatory body is represented by the Consumer Product Safety Commission (CPSC).
What is the product?The object being sold is referred to as a product. A service or an object both qualify as products. It could take on a physical, virtual, or cyber form. Every product has a cost associated with it, and each one has a price. The market, the quality, the marketing, and the group that is being targeted all affect the price that can be charged.
A safe product is one that, while taking into account the regular or reasonably anticipated usage of the product and the requirement to maintain a high degree of protection for consumers, offers either no risk or a minimum tolerable level of risk.
The Consumer Product Safety Commission (CPSC) protects the public from unreasonable risks of serious injury or death from thousands of types of consumer products under its jurisdiction, including products that pose a fire, electrical, chemical, or mechanical hazard or can injure .
Therefore, Thus option (D) is correct.
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Predicting which customer will respond to a marketing campaign is part of predictive analytics. Select one: True False
Answers
It should be noted that Predicting which customer will respond to a marketing campaign is part of predictive analytics.
What is a marketing campaign?Marketing campaigns serves as strategic activities that promote a business's goal or objective.
It is been used used in promoting a product, a service, or the brand as a whole.
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Volunteer Corporation reported taxable income of $490,000 from operations this year. The company paid federal income taxes of $102,900 on this taxable income. During the year, the company made a distribution of land to its sole shareholder, Rocky Topp. The land’s fair market value was $120,500 and its tax and E&P basis to Volunteer was $55,500. Rocky assumed a mortgage attached to the land of $24,100. The company had accumulated E&P of $934,000 at the beginning of the year.
a. Compute Volunteer’s taxable income and federal income tax.
b. Compute Volunteer's current E&P before the distribution.
c. Compute Volunteer’s accumulated E&P at the beginning of next year.
d. What amount of dividend income does Rocky report as a result of the distribution?
e. What is Rocky’s income tax basis in the land received from Volunteer?
Answers
From the information given,
Federal Income Tax = $138,750 Current E& P for the year = $ 416,250Accumulated E&P at the beginning of the next year = $ 1,253,850Rocky’s Dividend Income Reported = $ 96,400Rocky’s Income Tax basis = $ 120,500The calculations are given as followsFederal Income Tax:
Taxable income from operations $490,000
Add: Gain on the distribution of land
($120,500 - 55,500) = 65,000
Total taxable income $555,000
Federal Income Tax ($555,000 * 25%) = $138,750
Volunteers current E&P
Taxable income $555,000
Subtract: Federal Income Tax $138,750
Adjustment for gain on distribution Of land $ 0
Current E&P before distribution $416,250
Volunteers E&P at the beginning of Next Year
Current E&P $ 416,250
Subtract: Fair market value of land distributed
in the previous year $120,500
Add: Mortgage assumed by rocky $24,100
CE &P after distribution $319,850
Accumulated E&P, beginning of current Year $934,000
Accumulated E&P, beginning of Nex Year $1,253,850
Rocky reports a dividend income given as:
Fair Market Value of Land (-) Liability
That is: 120,500 - $24,100
Dividend income = $ 96,400
($124,500) income tax basis in the land equals its fair market value
Income Tax basis = Fair Market Value of Land = $ 120,500
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One goal of the Occupy Movement was to encourage the practice of bank bailouts.
Group of answer choices
True
False
Answers
What do researchers mean by "secondary data"?
OA. Data collected after any research to gather primary data
OB. Data considered less important than primary data
OC. Data collected specifically for the researcher's own study
OD. Information from research already conducted for another purpose
Answers
The statement do researchers mean by "secondary data" is: OD. Information from research already conducted for another purpose.
What is secondary data?Government papers, scholarly publications, surveys, databases and other previously done research are just a few examples of the sources from which secondary data may be derived.
To find answers to their own research questions or to obtain new insights into a particular area of interest, researchers analyse and interpret this current data. Researchers might avoid spending the time and money necessary for gathering primary data by employing secondary data instead.
Therefore the correct option is D.
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What is the beta for a 2 stock portfolio with a 0.54 weight in Walmart stock and the remainder in Amazon
Answers
Answer: 0.73
Explanation:
Walmart Beta = 0.3616
Amazon's beta = 1.1634
The beta of the portfolio will be a weighted average of the portfolio beta;
= (Walmart beta * Walmart weight) + ( Amazon beta * Amazon weight)
= (0.3616 * 0.54) + ( 1.1634 * (1 - 0.54))
= 0.730428
= 0.73
The heat of the welding can reach about how many Fahrenheit?
Answers
Answer:
10,000 degrees Fahrenheit
Point D on the graph represents which phase of the business cycle?
Answers
Answer:
Contraction
Explanation:
Just took the Test
Joe Burns provides you with the following information for the coming months of January
February and March.
Actual and budgeted sales and purchases details are as follows:
Nov $
Dec $
Jan $
Cash sales
Credit sales
Cash purchases
Credit purchases
Weeks in the
month
115,000
125.000
80.000
128,000
138,000
94,000
45,000
42,000
88,000
110,000
30,000
80,000
FebsT
100.000
114,000
110,000
114,000
Mar$
120.000
132,000
42,000
100.000
Rent paid per week
Rent received per week
Wages per week:
Selling
Administration
Distribution
Other operating expenses per week:
Selling
$
400
100
6.800
1,800
8.600
17,200
Distribution
1,800
500
1,600
3900
Accounts receivable regularly settle their accounts as follows:
*85% pay in the month following sale (these accounts take advantage of a 5% discount)
*10% pay in the 2nd month
* 3% pay in the 3rd month
* The balance is written off as bad.
October accounts were paid in full in December.
Accounts payable are settled in the month following purchase. From 85% of suppliers, a discount of 5% is received. For the remaining 15%, no discount is received.
Other operating expenses include an amount of $800 per month for depreciation as follows:
Selling
Administratior
Distribution
5300
$200
$300
$800
Capital expenditure of $55,000 will be paid in February.
Bank balance as at 31 December was $175.000
Answers
Answer:
To prepare a cash budget for Joe Burns for the months of January, February, and March, we need to estimate the cash inflows and outflows for each month.
Cash Inflows:
Cash sales: $80,000 (Jan), $110,000 (Feb), $120,000 (Mar)Collections from credit sales: January: 85% of $138,000 (sales from Dec) = $117,300 with a 5% discount = $111,435 10% of $138,000 (sales from Nov) = $13,800 3% of $138,000 (sales from Oct) = $4,140 February: 85% of $128,000 (sales from Jan) = $108,800 with a 5% discount = $103,360 10% of $128,000 (sales from Dec) = $12,800 3% of $128,000 (sales from Nov) = $3,840 March: 85% of $110,000 (sales from Feb) = $93,500 with a 5% discount = $88,825 10% of $110,000 (sales from Jan) = $11,000 3% of $110,000 (sales from Dec) = $3,300Rent received per week: $100 x 4 weeks = $400 (Jan), $100 x 4 weeks = $400 (Feb), $100 x 4 weeks = $400 (Mar)Bank loan: NoneTotal cash inflows: $120,775 (Jan), $130,400 (Feb), $135,765 (Mar)
Cash Outflows:
Cash purchases: $94,000 (Jan), $114,000 (Feb), $42,000 (Mar)Payments to suppliers: January: 85% of $110,000 (purchases from Dec) = $93,500 with a 5% discount = $88,825 15% of $110,000 (purchases from Dec) = $16,500 February: 85% of $128,000 (purchases from Jan) = $108,800 with a 5% discount = $103,360 15% of $128,000 (purchases from Jan) = $19,200 March: 85% of $42,000 (purchases from Feb) = $35,700 with a 5% discount = $33,915 15% of $42,000 (purchases from Feb) = $6,300Wages: Selling: $6,800 (Jan), $6,800 (Feb), $6,800 (Mar) Administration: $1,800 (Jan), $1,800 (Feb), $1,800 (Mar) Distribution: $8,600 (Jan), $8,600 (Feb), $8,600 (Mar)Other operating expenses: Selling: $2,100 (Jan), $2,100 (Feb), $2,100 (Mar) Administration: $500 (Jan), $500 (Feb), $500 (Mar) Distribution: $1,600 (Jan), $1,600 (Feb), $1,600 (Mar) Depreciation: $800 (Jan), $800 (Feb), $800 (Mar)Capital expenditure: $55,000 (Feb)Total cash outflows: $171,700 (Jan), $196,700 (Feb), $63,815 (Mar)
Net cash flow: -$50,925 (Jan), -$66,300 (Feb), $71,950 (Mar)
Beginning bank balance: $175,000
Ending bank balance: $124,075 (Jan), $57,775 (Feb), $129,725 (Mar)
Note: The calculation assumes no other cash inflows or outflows beyond the information provided. The cash budget is subject to change based on actual business activity and/or unforeseen events.
Help!
dancing is considered as labor, capital,land or entrepreneurship?
Answers
Answer:
D. Entrepreneurship
Because 100% it's not a land or a capital. Well, it may be a labor, but mostly it's entrepreneurship.
Hope that helps you
What elements should an ideal CRR plan include?
Answers
The following components belong in a perfect CRR plan. communication lines that are clear, empathy and understanding, activity that is swift and efficient, Feedback and follow-up Continual development
A CRR report: what is it?The Cyber Resilience Assessment (CRR) is an evaluation of an organisation s resilience or cybersecurity measures based on interviews. Your organization will get knowledge of how to handle cyber risk during both regular operations and during periods of stress levels and catastrophe through the CRR.
What is CRR's emergency response?Your department can use what you already know to reduce hazards in your operational area with the aid of a community reducing risk (CRR) program. CRR employs a wide range of instruments to create a strategy and integrated program aimed at minimizing the occurrence and effects of local risks.
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Promotion is defined as a business activity that does not encourage the sale of a product or service.
True
False
Answers
Answer:
False
Explanation:
Promotion is promoting a product or service so that someone can buy it.
Taxes go to pay for the following as what percentage of the GDP: a) Social Security 2.7%, National Defense 11.9%, and Medicare 4.9% b) Social Security 30.1%, National Defense 10.5%, and Medicare 4.2% c) Social Security 4.9%, National Defense 3.1%, and Medicare 2.9% d) Social Security 6.6%, National Defense 5.7%, and Medicare 12.1%
Answer: c) Social Security 4.9%, National Defense 3.1%, and Medicare 2.9%
Answers
Taxes go to pay for GDP in the following way:
Social Security 4.9%, National Defense 3.1%, and Medicare 2.9%
What are taxes?These are the amounts that businesses and individuals that are paid workers pay to the government on a monthly business.
Taxes are a way that the country is able to fund a lot of its social security programs.
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Sophie’s Tobacco Shop has total assets of $98.8 million. Fifty percent of these assets are financed with debt of which $30.6 million is current liabilities. The firm has no preferred stock but the balance in common stock and paid-in surplus is $26.4 million.
What is the balance for long-term debt and retained earnings on Sophie’s Tobacco Shop’s balance sheet?
Answers
Answer:
The total debt on the balance sheet is $98.8 million x 50% = $49.4 million.
Explanation:
The current portion of debt is given as $30.6 million, so the long-term debt is $49.4 million – $30.6 million = $18.8 million.
The balance of common stock and paid-in surplus is $26.4 million, which means the retained earnings balance would be: $98.8 million – $30.6 million – $18.8 million – $26.4 million = $22.0 million.
Therefore, the balance for long-term debt on Sophie’s Tobacco Shop’s balance sheet is $18.8 million, and the balance for retained earnings is $22.0 million.
2008 crisis question.
Answers
Answer:
The correct answer is D.
Explanation:
The Great Recession was an almost global recession that began around 2007 and peaked in 2009. The recession was triggered by various factors, in particular the bursting of a property price bubble in the USA and the associated financial crisis from 2007 and the banking crisis, which was later followed by sovereign debt crises such as the Greek sovereign debt crisis. In addition, there were hunger crises in poor countries. At the start of the crisis there were several negative announcements about the mortgage system of the United States of America; the crisis stemmed from what became known as 'toxic lending', the greed of companies to make a profit and to give mortgages to people who could not afford to pay it back. This housing crisis, known as the Subprime mortgage crisis, spread worldwide.
It's important for the interviewer to know about your biggest professional accomplishment.
True
or
False
Answers
Answer: false
They may not want to know what you have done, like got a wife, or won a award in 3rd grade for highest jump off a swing. If it is job related they may, but probably not.
What type of structure best describes the organization of your university, or an organization of your choice, in your cultural context or country? What led you to reach your conclusion?
What kind of organization and people does it take to accomplish this from an organizational structure perspective?
Would this ability vary according to the cultural context/country where the organization is located? Why or why not?
Answers
The organization structure that best describes a university is Matrix Structure.
This is because in a university, there's a requirement of both research or academic team and industry-based team, and students of the university need to be in both the teams and have to follow both team's instructions. This type of structure in a university increases students' motivation to study as well as work and manage both technical and managerial works.
Tech company and hardworking, enthusiastic and devoted employees can help to accomplish matrix structure as according to this organizational structure, employees will be answerable to multiple leaders as it keeps an open communication between employee teams which will help in the creation of new products and services as well as increase target audience.
Yes, this ability will vary according to the cultural context or country where the organization is located. This is because people in different countries have different set of values. Also, resources in different countries will determine the functionality of the organization as well as target customers in different countries will determine the efforts made by a team in the journey of innovation of new products and services to launching it in the market.
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What is a ledger?
(a) A diagramatic representation regarding transactions.
(b) An explanation of the expenditure regarding something.
Answers
Answer:
B
Explanation:
Because because because because
Which of the following is one result of stringent 21st century accounting
regulations?
Answers
A result of the stringent 21 st century accounting regulations enacted was B. they make accounting more complex.
Why did accounting regulations become more stringent ?Over time, accounting standards have become more stringent, and agencies and professional associations make sure that these regulatory rules serve the public's and businesses' best interests. These agencies assist businesses in comprehending the domestic and international legal requirements they must meet.
An organization is in regulatory compliance when it strictly complies with all applicable local, national, and international laws. Businesses may be subject to financial, fiscal, environmental, or business and tax code laws depending on their size and industry. However, why do financial services rank first among the industries most adversely affected by these regulatory laws?
As a result, accounting regulations have made accounting much more complex in order to ensure that companies abide by accounting best practices.
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Options for this question are:
they make accounting simplerthey make accounting more complexthey unify international tax codesthey address the needs of small businesses1.14 When the wages per worker in the metal-working industry increases, the supply curve of
steel will shift to the right.
[1] True
[2] False
Answers
Answer:
false it will shift to the left
How would you make a formula Links to an external site. = SUM (C2: C40) would get caught in the column, but would it change the line reference when dragging it?
Group of answer choices
= SUM (C2: C40)
= SUM ($ C $ 2: $ C $ 40)
= SUM ($ C2: $ C40)
= SUM (C $ 2: C $ 40)
Answers
Answer:= SUM (C2: C40)
= SUM ($ C $ 2: $ C $ 40)
= SUM ($ C2: $ C40)
= SUM (C $ 2: C $ 40)
Explanation:
7. EB Company sells a large pack of "Cutie" diapers for $20. One pack of diapers requires two pounds of raw material and one hour of direct labor for manufacture. Raw material costs $3 per pound and direct production labor is paid $4 per hour. Fixed supervisory costs are $2,000 per month and EB rents its factory for $4,000 per month. How many packs of diapers should EB sell every month to break even? a. 500. b. 400. c. 600. d. 800.
Answers
Answer:
c. 600
Explanation:
One pack of diapers requires two pounds of raw material and one hour of direct labor for manufacture. Since Raw material costs $3 per pound and direct production labor is paid $4 per hour.
Therefore the cost of producing one pack of diaper = 2 pounds($3 per pound) + 1 hr($4 per hour) = $6 + $4 = $10
Since Fixed supervisory costs are $2,000 per month and EB rents its factory for $4,000 per month, the total expense for x diapers per month is given as:
Expense = $2000 + $4000 + $10x = $10x + $6000
The revenue generated by selling x diapers per month since one pack is sold at $20 is given as:
Revenue = $20x
At break even, Revenue = Expense
Therefore: $10x + $6000 = $20x
20x - 10x = 6000
10x = 6000
x = 6000/10 = 600
EB would need to sell 600 diapers to break even
Tevebaugh Corporation is a manufacturer that uses job-order costing. The company closes out any overapplied or underapplied overhead to Cost of Goods Sold at the end of the year. The company has supplied the following data for the just completed year The cost of goods available for sale is:________
Beginning inventories:
Finished goods $ 30,000
Estimated total manufacturing overhead at the beginning of the year $ 568,000
Estimated direct labor-hours at the beginning of the year 32,000 direct labor-hours
Results of operations:
Raw materials (all direct) requisitioned for use in production $ 501,000
Direct labor cost $ 683,000
Actual direct labor-hours 33,000 direct labor-hours
Manufacturing overhead:
Indirect labor cost $ 176,000
Other manufacturing overhead costs incurred $ 420,000
Selling and administrative:
Selling and administrative salaries $ 219,000
Other selling and administrative expenses $ 346,000
Cost of goods manufactured $ 1,567,000
Sales revenue $ 2,498,000
Cost of goods sold (unadjusted) $ 1,376,000
The net operating income is:
$892,750
$765,750
$546,750
$1,111,750
Answers
Answer:
c
Explanation:
PLC Ltd. found the following debts to be bad on the dates shown
Answers
The acronym PLC, which stands for a public limited company, indicates that the firm's shares are publicly traded. It is the British equivalent of "Inc." in the United States.
What is PLC?In the United Kingdom, a public limited company (PLC) is a type of public business. PLC is the counterpart of a publicly listed firm in the United States that uses the Inc. or corporation classification. The inclusion of the PLC acronym following a business's name is required, and it informs investors and anybody interacting with the firm that it is a publicly listed corporation. PLC, which stands for a public limited company, is an acronym for public corporations in the United Kingdom.
PLCs make up the majority of the firms listed on the London Stock Exchange. A PLC shares can be purchased by any regular investor. Unlike privately held companies, public companies are required to publish financial data and disclosures to the public on a regular basis.
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Geely acquired Volvo in order to develop its engineering capability. The actions that managers take to attain the goals of the firm can be described as
Answers
The actions that managers take to achieve the company's goals can be described as a strategy, which corresponds to an organized method of achieving goals and targets according to the micro and macro environment.
Organizational strategy is therefore the planning of actions over a period of time that will lead a company to achieve competitiveness and position in the market in which it operates.
The strategy encompasses all organizational systems and resources and, to be effective, it must be aligned with the company's mission, vision and values, making its culture favorable to the development and achievement of goals.
The steps of strategic planning are:
EvaluationPlanningActionmonitoringRestructuringRepetitionTherefore, it is essential that after implementing the strategy, there is adequate management of the action plan by the managers, who must evaluate, control and monitor the strategy so that a company can reach its objectives and goals.
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