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The following trial balance of Crane Co. does not balance.CRANE CO.TRIAL BALANCEJUNE 30, 2017Debit CreditCash $3,099 Accounts Receivable $3,460 Supplies 1,029 Equipment 4,029 Accounts Payable 2,895 Unearned Service Revenue 1,429 Common Stock 6,229 Retained Earnings 3,229 Service Revenue 2,609 Salaries and Wages Expense 3,629 Office Expense 1,169 Totals $14,745 $18,061Each of the listed accounts should have a normal balance per the general ledger. An examination of the ledger and journal reveals the following errors.1. Cash received from a customer on account was debited for $570, and Accounts Receivable was credited for the same amount. The actual collection was for $750.2. The purchase of a computer printer on account for $729 was recorded as a debit to Supplies for $729 and a credit to Accounts Payable for $729.3. Services were performed on account for a client for $890. Accounts Receivable was debited for $890 and Service Revenue was credited for $89.4. A payment of $294 for telephone charges was recorded as a debit to Office Expense for $294 and a debit to Cash for $294.5. When the Unearned Service Revenue account was reviewed, it was found that service revenue amounting to $554 was performed prior to June 30 (related to Unearned Service Revenue).6. A debit posting to Salaries and Wages Expense of $899 was omitted.7. A payment on account for $206 was credited to Cash for $206 and credited to Accounts Payable for $260.8. A dividend of $804 was debited to Salaries and Wages Expense for $804 and credited to Cash for $804.Prepare a correct trial balance.CRANE CO.TRIAL BALANCEJUNE 30, 2017DebitCredit $ $Totals $ $
External Influences on Consumer Behavior SaGa is a European fashion store chain that specializes in accessible, trendy clothes and accessories for men and women. Its target audience includes fashion-conscious young men and women, ages 16-30. After success in Europe, SaGa is getting ready to launch its flagship stores in five U.S. markets-New York, Los Angeles, Chicago, San Francisco, and Miami. Based on its product offerings, SaGa is targeting millennials (those born between 1982 and 2000, also called gen Y). As a group, millennials are open to making impulse purchases, and are socially connected as demonstrated by their use of Twitter to tweet about products and brands. Also, based on its "accessible" price for its fashion offerings, Saga is targeting middle-to upper-middle-class millennials. SaGa's advertising agency of record was excited about the impending launch campaign in the U.S. and its first-ever foray into the American market, which is heavily influenced by celebrity and pop culture. The agency was developing a campaign that focused on "usage occasion"the ad would show a group of friends, in their 20s, getting together for a Friday night out in the city. A social occasion such as a night out with friends, combined with the setting of a city street lined with trendy clubs and restaurants, highlighted a perfect usage occasion for wearing fashionable clothes from SaGa. In the ad, the friends walk through a busy city street that has a party atmosphere, and pass several other people whose fashion sense is not as trendy as theirs. As they pass these people, the contrast between their group and the other people is highlighted by the use of muted, fading colors (for the other people) versus bright and pleasing colors (for the group of friends wearing SaGa). The agency was thus contrasting those who do not wear SaGa, a dissociative group, with those who do. Meanwhile, Raza, a high-end fashion store chain in Europe, is planning to enter the Japanese market. RaZa's promotional strategy decisions include highlighting the purchase situation in their ads by showing the exclusive boutique store atmosphere, and by using international supermodels that denoted an aspirational group for their target audience. RaZa targeted older and more affluent consumers compared to SaGa; their target market consisted of upper-class gen X'ers in Japan (those born between 1946 and 1976). RaZa's research revealed that the Japanese culture understood and respected high-end fashion. The consumer does not make purchase decisions in isolation. A number of external factors have been identified that may influence consumer decision-making, such as culture, subcultures, social class, reference groups, and situational determinants. Match the various external (or environmental) influences on consumer behavior to the relevant situations in SaGa's promotional decisions. Then match these external influences to examples found in RaZa's decisions. Born between 1965-1976 SaGa's Promotional Decisions External Influences Examples of External on Consumer Influence from Behavior RaZa's Promotional Decisions Affluent consumers Exclusive boutique-like shopping atmosphere Decision to launch in America, which represented a new culture, compared to their existing markets. Supermodels Target consumers: millennials Situational determinants Target consumers: middle and upper-middle class Social class Ads featured people that the target consumers identify with (associative groups), and also people that the target group does not belong to (dissociative groups). Subculture Ads featured a typical usage occasion for SaGa's product offerings - a Friday night out with friends. Japanese appreciation for high-end fashion Reference groups Culture
The following transactions occurred during a recent year:a. Paid wages of $1,600 for the current period (example).b. Borrowed $8,000 cash from local bank using a short-term note.c. Purchased $3,200 of equipment on credit.d. Earned $640 of sales revenue; collected cash.e. Received $1,280 of utilities services, on credit.f. Earned $2,700 of service revenue, on credit.g. Paid $480 cash on account to a supplier.h. Incurred $110 of travel expenses; paid cash.i. Earned $640 of service revenue; collected half in cash, with balance on credit.j. Collected $180 cash from customers on account.k. Incurred $460 of advertising costs; paid half in cash, with balance on credit.Required:1. For each of the transactions, complete the table below, indicating the account, amount, and direction of the effect (+ for increase and - for decrease) of each transaction under the accrual basis. Include revenues and expenses as subcategories of stockholders' equity, as shown for the first transaction, which is provided as an example.Assets = Liabilities + Stockholders' Equitya Cash (1,600) Salaries & wages expense (1,600)b Cash 8,000 Notes Payable (short-term) 8,000 c Equipment 3,200 Accounts Payable 3,200 d Cash 640 Sales revenue 640e Accounts Payable 1,280 Utilities expense (1,280)f Accounts Receivable 2,700 Service revenue 2,700g Cash (480) Accounts Payable (480) h Cash (110) Travel expense (110)i Cash 320 Accounts Receivable 320 Service revenue 640j Cash 180 Accounts Receivable (180) k Cash (230) Accounts Payable 230 Advertising expense (460)2. Determine the company's preliminary net income.